Nowadays, there are seemingly endless ways to make money online, and in the past few years, TikTok has become a huge one.
Influencers from different industries are seeing great success by sharing TikTok videos on anything from fun dances, to helpful advice, pranks, and brand endorsement videos.
How much money you can make on TikTok depends on a few different things, including the type of content, what platforms you’re most prominent on, and how consistent you are.
But first, let’s look at exactly what TikTok is and how it works.
How TikTok works
TikTok’s function is fairly simple. Users can film and upload short videos of themselves. Originally, the time limit for each clip was just 15 seconds long or 60 seconds for multiple connected clips. However, recently TikTok increased this limit to three minutes. To upload larger clips, you will need to record these outside of the app.
Within the app, there are some basic video editing and customization tools. Users can select from a library of songs, visual effects, filters, and soundbites to enhance their videos.
Since its beginnings in 2016, more than one billion people currently use the app worldwide. It has become so influential that media giants like Instagram and YouTube launched their own rival version of short-form videos called Instagram Reels and YouTube Shorts.
How do you make money on TikTok?
If you’ve ever read about how much influencers make on TikTok, you’ll know there is some serious money to be made there.
While not everyone will reach seven-figure payouts from TikTok videos, there are still plenty of opportunities to make money on this platform. The main two are the TikTok Creator Fund and Creator Marketplace.
The main way to make money on TikTok is with the newly launched Creator Fund. Creators will receive funds based on several different factors including video views, the authenticity of videos, and the level of engagement on each video.
Funds can fluctuate based on how many videos are published per day to the whole community. However, there’s no real limit on the amount of money allocated to creators.
Requirements to apply for the Creator Fund
To make money on TikTok, you need to apply for the TikTok Creator Fund but there are some basic requirements you need to meet first.
You will need to be 18 years or older, have at least 10,000 followers and have reached at least 100,000 video views in the last 30 days.
Another way to make money on TikTok is with the Creator Marketplace, a platform that introduces brands to creators for sponsorship opportunities. Brands can search for influencers and creators in line with their aims and audience and reach out to offer paid collaborations.
This is a new feature and is still in the early stages. TikTok will invite users to join or apply but hasn’t released much information about eligibility.
Brand sponsorships are something that many TikTokers arrange outside of the app, which is often a huge source of income for influencers.
What content performs well on TikTok?
Succeeding on TikTok depends on lots of different things, but the content is key. If you’re not paying attention to the trends, you could get lost in trying to create the next big thing.
The best way to see what’s trending on TikTok is to head over to the Discover section to see what hashtags are popular right now. From there, you can begin building your own content based on what people like to see.
Popular content on TikTok includes:
By now, you’ve probably come across a TikTok challenge or two. They are a popular way to discover new creators on TikTok so it could be a lucrative thing to tap into.
2. Authentic content
When designing content with money in mind, it can be tough to stay authentic. But it’s now more important than ever. People are tired of false and misleading advertising all over social media.
So, try to avoid giving advice on subjects you’re not knowledgeable on or talking about products or services you don’t genuinely use. Content consumers can spot disingenuous content a mile off.
3. Valuable content
One of the best ways to gain traction with your content, TikTok or otherwise, is to add real value.
Instructional videos, quick tips, or entertaining educational videos tend to do well online. TikTok is a great place to add snippets of value like this. If you have something to share, you can split it across multiple videos and turn your account into a valuable place to get information on your subject of expertise.
Do your research
Making money online via social media is often a lot harder than people expect. You’re competing with millions of other voices, after all.
The best way to get started is to do your market research, come up with a content plan, stay on top of trends, and get to know your audience well.
If you’re looking for a quick way to access the cash you need, TikTok may be an option but it can take time to gain traction. A fast installment loan from Jora Credit could help to patch the cash flow gap in the meantime.